Announcing a new standard in Short-Term Rental security

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The challenge:

With rising fraud, property damage, and regulatory scrutiny, the short-term rental industry was facing an urgent security challenge. Rentals United needed to go beyond just launching Screen & Protect - it had to position itself as the authority on vacation rental security. The problem? The conversation was already cluttered with competing solutions and shifting regulations.

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The approach:

We didn’t just announce a product - we built a movement. By framing Screen & Protect within broader industry concerns, we made it a necessary risk management tool, not just an optional add-on. We secured high-profile media coverage, aligned the launch with emerging regulatory conversations - securing an op-ed in The Times - and positioned Rentals United’s leadership as go-to experts on vacation rental security.

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The result:

The Screen & Protect launch positioned Rentals United as an industry leader in short-term rental security, securing coverage in PhocusWire, ShortTermRentalz, and LandlordZONE. More importantly, the product became part of a bigger industry-wide conversation - with Rentals United driving discussions on guest screening, financial protection, and evolving rental regulations.

By turning a product launch into an awareness campaign, we ensured that Rentals United didn’t just introduce a solution - it became the voice of security in the short-term rental space.

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The testimonial:

Miguel Bordoy, Head of Growth, Rentals United

"Partnering with et al. was a game-changer for Rentals United. They didn’t just help us launch Screen & Protect – they positioned us as the authority on short-term rental security. By securing high-profile media coverage and aligning our message with industry-wide concerns, they ensured we weren’t just another solution in a crowded space. Thanks to their strategic approach, we became the voice of trust and protection in vacation rentals, shaping the conversation on security, risk management, and evolving regulations."

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